Why is content important for manufacturers?
Manufacturers have realized that their potential customers are doing most of their research online before contacting them, and know that their website must represent them well.
But what kinds of content should manufacturers have on their website to increase their chances of being found in search results, offering the right information to prospective buyers, and ultimately generating quality leads?
We'll discuss the types of content to create, how to target the content to your buyer personas, and how to organize and optimize your content to rank well on Google.
