Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed?
In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.
We included real-world examples of growing a site’s traffic by 100x while generating hundreds of new leads each month. Chris provided both conceptual and practical examples every marketer can immediately apply to their content strategy.
We covered:
- Researching and deepening your understanding of your buyer personas
- Figuring out what your target market is really searching for
- Creative ways to repurpose your content
- Tracking your results and the output required to reach your goals
- Why you can't be afraid to fail
Want access to the recording of this webinar packed with actionable tips?
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