With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.

In a recent Facebook Live broadcast, we discussed the basics of YouTube advertising including the ad placement and targeting options available, cost, and what metrics to measure to gauge success.

Watch Now: YouTube Advertising Basics

Want more free digital marketing advice? Catch up on past episodes of WebStrategies Live on our video library.