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It’s certainly a joke that I personally could seriously consider myself the “numero uno” in the business in my own fair city. I imagine there are folks that have been involved in Web Design processes in one way or another since they were babies. Web Design is however a constant learning curve as things change so quickly, we all have to keep up with the latest and greatest. In our daily interactions with other developers and designers, one hears about how practices used by one particular designer differ from those of another. Although end clients seem satisfied by the site produced, some questions still remain about some of these differences in practices from a processes point of view:

Email marketing is a relatively low cost, high return on investment way for companies to get their messages to prospective and existing clients. While marketing budgets have been pared in 2009, the percentage of available budgets has increased more for email marketing than for any other promotional tactics.

I read recently that people are uploading 20 hours of video to YouTube every minute. That's right - 20 hours every minute. Considering it is free, one must wonder how long YouTube's business model will survive...but that's not the point. What's really happening here is that video is the new method of delivering content on the internet. Those of us interested in driving revenue, serving the customer and creating effective internet marketing plans better pay attention to this trend. We're really not surprised when you think about it. Once TV sets began to populate our homes, the TV set became the preferred source for news and entertainment. And then this thing we call the internet came along a few years ago and it has consumed our time and attention. No surprise the two have come together.

Don’t “set it and forget it” when it comes to making your website a part of the overall marketing plan for your business. Search engines love fresh content, and so do your customers, so develop a regular schedule for updating content on your site. Add articles or press releases about new products, new personnel, or just about any relevant information that that has a value to your customers. It’s hard work to achieve and then keep high search engine rankings for your website. With some scheduling and a little forethought, updating your website will become second nature, and you’ll reap the rewards.