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"Web analytics packages are sold as if it's an automatic coffee marker. In fact, it's more like buying a coffee plantation.

Does not being able to measure your ROI for a given investment make other, more accountable advertising options the smarter choice? You would think so, but there is a reason why businesses have been investing in traditional methods of advertising for decades (and still do). Maybe it’s because it was the only thing available years ago, but in today’s world understanding your own personal tolerance for risk is the greater issue.

We all know the beauty of internet marketing is that you can measure everything right? This is one of the reasons why the internet has become such a dominant marketing medium. And of course the opportunities to spend money doing PPC or other search marketing activities are endless. Unfortunately there are businesses out there spending their hard earned money and not getting any return from it. I ran into just one of those cases a few days ago.