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The internet has the farthest reach of any advertising medium so if you want to get to the farthest corners of your market, generate good content about your products so those potential buyers can find you. We often hear that a manufacturers’ products are so niched that the best way to reach a target market is through networking and at tradeshows. Networking with current and prospective customers in-person will never be wrong, but remember that your prospects and customers ARE on the internet, searching for solutions to their daily manufacturing problems. Nearly 70% of engineers say they use supplier websites to research products and services (Trew Marketing & Global Spec 2022 Survey). Just like you, they read emails and social posts from leaders in their industry to learn about the latest innovations and market trends. They are searching for ways to improve production, reduce costs and impress their boss with the newest industry information. In addition to your networking efforts, your website is a 24/7 research tool; that if set up well, with robust content, will provide answers that put you in the spotlight as the subject matter expert. However, if your site does not answer product questions, or worse, is not ranked for the key search words and phrases, then your competition could snag your leads. In our 2021 survey of equipment manufacturers, content marketing ranked by far the digital marketing tactic that they were having the most success with.

Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year.

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.

How to Develop the Best SEO Marketing Budget It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check out this Beginner’s Guide to SEO from Moz. For those trying to figure out how much to spend on SEO, you’re in the right place. When it comes to SEO spending and budgeting, be sure to have an ultimate goal in mind and a desired return on that investment (ROI) right from the start.

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.