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When an alarm company in Southern Illinois approached us about generating leads via the internet, we immediately knew the project was going to be a fun step outside our comfort zone. We’re just a bunch of East Coast city dwellers. How does one reach a rural and largely agricultural community? Are they even online?

If you own a small to mid-size alarm company, you’ve probably noticed that competition is coming from more than just other security companies these days. Aside from competing with the big security corporations, DIY, and other dealerships, alarm companies have to contend with cable, phone and internet service providers offering security and home automation solutions.

Security Marketing Case Study Marketing Problem: We started working with a home and commercial security company (securityalarm.com) in the mid-west in February 2014. They had a dated logo, an older outdated website that generated very little business, and little to no social media presence. They did very limited digital marketing other than running some Google pay-per-click ads where they were spending over $2,000 a month without consistent conversions.

When it comes to marketing any home services product, it’s important to keep the end goal in mind. Whether you’re talking about a plumbing company, HVAC, Security Company or any other home services business, recurring revenue from annual inspections, regular service and upgrades allow steady growth over time, but almost all live or die by the flow of new customers.