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What is the best way to generate leads for security alarm companies?

When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security. They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.

In our recent survey of security providers, the most common marketing challenge was generating new quality leads, followed by figuring out where to focus marketing efforts. Of course the latter is all about figuring out the best way to bring in those all important quality leads, at the best ROI. Many security companies aren't sure what they'll need to spend on marketing to generate results and where they should focus those funds.

As part of our ongoing commitment to educating the security industry about marketing strategies that can help them compete and grow in a crowded market, we look forward to presenting at the upcoming Honeywell Connect 2017 conference in San Diego, CA. Howard Deskin, our Director of Strategic Accounts, will offer a training session entitled "Hyper-targeted Digital Marketing and SEO for Security Companies." Howard will share some of the innovative marketing tactics security companies can use to attract and close new business.

We’ve written several articles about online marketing budgets in a variety of industries, and as we've worked with security alarm companies across the country, we’ve identified a realistic marketing budget calculation for firms providing a combination of commercial and residential security offerings.

We spent three fantastic days last week at the Electronic Security Expo (ESX) conference in Nashville, TN, and it featured an amazing array of residential and commercial security experts, technology vendors and uber friendly folks representing security and alarm companies from around the US, Canada and even Australia! (and yes the Uber drivers were extremely sociable as well!) Preston Kendig, of our security digital marketing team, and I attended a variety of educational sessions starting with the OpenXchange Breakfast - The Changing Competitive Landscape, featuring experts from Allegion (Robert C. Martens), Honeywell (Scott Harkens), IFTTT (Justin Wong) & Skybell (Andrew Thomas). This year's overall event theme was Innovate or Else - expertly covered by NY Times and Businessweek Best-Selling author Robert Kriegel, PhD.

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

We're excited to be presenting at the Electronic Security Expo (ESX) on Thursday, June 15! Howard Deskin, our Director of Strategic Accounts, will offer an Exhibitor Offered Training session entitled "ROI Focused Digital Marketing for Security Providers." As the only marketing experts presenting at the conference, we'll provide insight into what's working for security companies today to attract and close new business, as well as retain current customers.

To compete with national security providers, think locally. It’s no secret that national alarm providers have huge home security marketing budgets and commanding strongholds in the industry (ADT alone holds about 5% of the market). But that doesn’t mean these "Goliaths" can’t be defeated! After all, you have the home field advantage.

If you own or manage an alarm dealership that sells security systems to commercial customers, it’s important to keep in mind that B2B marketing should be handled a bit differently than residential security marketing. However, there are also a few simple ways to overlap some of your marketing efforts.