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Inbound Marketing & Sales Development Inspiration

4 ways to generate B2B sales leads

Posted May 19, 2014
6 minute read
A recent research study about selling into the B2B (business-to-business) space found the following…
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Topics Sales, Internet Marketing, Digital Marketing

How to Increase Your Close Ratio

Posted April 22, 2014
3 minute read
Sales closing ratios are a major performance metric for any professional salesperson, and we are all working constantly to increase the size of our sales and improve our chances of closing the deal. A sure fire way to turn more opportunities to closed sales is to give your buyers options.
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Topics Sales

How to Know When to Ask for the Sale

Posted April 7, 2014
5 minute read
Studies by sales organizations have consistently identified the two most difficult selling skills:
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Topics Sales

6 Steps to Trade Show Success

Posted March 27, 2014
3 minute read
Trade show season is upon us and lots of money will be spent by participating companies. This article provides 6 steps to send your trade show results through the roof.
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Topics Sales, Marketing Automation, Digital Marketing

How to Generate B2B Leads via Content Marketing

Posted February 19, 2014
3 minute read
Cold calling isn’t dead but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question, “in today’s environment, how do you generate high quality B2B sales leads?” This article presents a way more firms these days are answering this question.
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Topics Sales, Internet Marketing, Inbound Marketing, SEO, Blogging, Marketing Automation, Digital Marketing

5 Easy Steps to Build Rapport with Your Buyer

Posted February 5, 2014
4 minute read
Why is that most people put their guard up when approached by a salesperson? I mean, c’mon – we are normal people just like you! The reality is that salespeople have a bad rep. This comes from many years of salespeople trying to sell you things you don’t really need nor want. A annual survey is done about the most and least respected professions, and certain types of salespeople always seem to land near the top of the list for least respected professions. So, this article describes 5 easy steps to get beyond the “salesperson stigma” and connect with your buyer.
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Topics Sales

How to Develop a Sales Pipeline

Posted January 22, 2014
4 minute read
Now that the new year is upon us and we all have new sales quotas, we need a plan to build our sales pipelines in order to get in front of enough prospects to exceed our goals. Here is a 5-step plan to build your sales pipeline.
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Topics Sales

Top Three Sales Articles in 2014

Posted January 5, 2014
6 minute read
Welcome to the New Year – a time when we all think about how we can do and be better. I did some research and found the 3 most popular blog posts from 2013. This article is a condensed version of the three - Best B2B Selling Behaviors, Managing Your Sales Funnel, and Improving Your Closing Ratio.
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Topics Sales

What’s the best way to connect with your buyers?

Posted November 29, 2013
3 minute read
In today’s business environment there are ever-increasing ways to connect with your buyers. Who do you know that hasn’t complained about too many emails? Have you heard enough yet about how social media will transform business? And who doesn’t have (or at least want) a smartphone? With so much information about how to market and sell, we must ask ourselves “what’s the best way to connect with my particular buyers?” This article provides a summary of consumers’ expectations and a method for matching what your buyers want and how to deliver it.
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Topics Advertising, Sales, Internet Marketing, Marketing Automation, Digital Marketing

3 ways to move your B2B sales prospects from initial contact to the sale

Posted November 10, 2013
3 minute read
In the B2B selling world, the higher the price the longer the sales cycle. Higher priced solutions typically require more research and more people involved in the decision. Elite B2B salespeople are adept at nurturing leads through the long sales cycle. This article describes 3 ways to nurture a qualified lead from initial contact through closing the deal.
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Topics Sales, Inbound Marketing, Marketing Automation