group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
Read More

Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Marketing Automation, Digital Marketing

Don't Get Buried In Bad Marketing Advice

Posted February 17, 2015
3 minute read
Read More

Topics Inbound Marketing, SEO, Marketing Automation, Digital Marketing

Evolving Into A Digital Powerhouse

Posted September 2, 2014
4 minute read
Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the piece over time.
Read More

Topics Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing

6 Steps to Trade Show Success

Posted March 27, 2014
3 minute read
Trade show season is upon us and lots of money will be spent by participating companies. This article provides 6 steps to send your trade show results through the roof.
Read More

Topics Sales, Marketing Automation, Digital Marketing

How to Measure Online (and some offline) Marketing

Posted February 26, 2014
4 minute read
Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -
Read More

Topics Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Marketing Automation, Digital Marketing

How to Generate B2B Leads via Content Marketing

Posted February 19, 2014
3 minute read
Cold calling isn’t dead but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question, “in today’s environment, how do you generate high quality B2B sales leads?” This article presents a way more firms these days are answering this question.
Read More

Topics Sales, Internet Marketing, Inbound Marketing, SEO, Blogging, Marketing Automation, Digital Marketing

What’s the best way to connect with your buyers?

Posted November 29, 2013
3 minute read
In today’s business environment there are ever-increasing ways to connect with your buyers. Who do you know that hasn’t complained about too many emails? Have you heard enough yet about how social media will transform business? And who doesn’t have (or at least want) a smartphone? With so much information about how to market and sell, we must ask ourselves “what’s the best way to connect with my particular buyers?” This article provides a summary of consumers’ expectations and a method for matching what your buyers want and how to deliver it.
Read More

Topics Advertising, Sales, Internet Marketing, Marketing Automation, Digital Marketing

3 ways to move your B2B sales prospects from initial contact to the sale

Posted November 10, 2013
3 minute read
In the B2B selling world, the higher the price the longer the sales cycle. Higher priced solutions typically require more research and more people involved in the decision. Elite B2B salespeople are adept at nurturing leads through the long sales cycle. This article describes 3 ways to nurture a qualified lead from initial contact through closing the deal.
Read More

Topics Sales, Inbound Marketing, Marketing Automation