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With more than three of four companies increasing their investment in digital marketing, making the right choice about a digital marketing agency to partner with is becoming more important. When evaluating which digital marketing agency is right for them, we recommend companies seek information about 5 critical areas. These include

This is not what you’d expect from someone who leads a digital marketing firm but it’s true, and the “truth will set you free”.Digital marketing doesn’t work, unless of course you avoid making the three biggest mistakes.

Charles Darwin said, “It is not the strongest nor the most intelligent of the species that survives, but the ones most responsive to change”. How this applies to you is determined by many factors. But with the marketplace becoming ever more competitive and buyers’ attitudes influenced by so many new and changing factors, successful salespeople and businesses need to focus on three important factors to ensure they adapt and survive.

This is an update to a post written previously about marketing budgets, and includes an update about what companies are spending on marketing activities; including digital marketing, search marketing and social media. The two sources of data are Forester Research and the CMO Survey, an organization dedicated to marketing insights and supported by Duke University and McKinsey.

A recent research study about selling into the B2B (business-to-business) space found the following…

Today I opened the Richmond Times Dispatch (RTD) Monday Metro Business section and read an article titled “Website mistakes to avoid for small businesses”. It appears to have been picked up from an article in the Charlotte Observer.

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -

Cold calling isn’t dead but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question, “in today’s environment, how do you generate high quality B2B sales leads?” This article presents a way more firms these days are answering this question.

What makes a website an effective selling tool? Why do some websites perform well at generating leads while others don’t? There are many answers to these questions, and this article focuses on how the content in your website makes a difference.

In today’s business environment there are ever-increasing ways to connect with your buyers. Who do you know that hasn’t complained about too many emails? Have you heard enough yet about how social media will transform business? And who doesn’t have (or at least want) a smartphone? With so much information about how to market and sell, we must ask ourselves “what’s the best way to connect with my particular buyers?” This article provides a summary of consumers’ expectations and a method for matching what your buyers want and how to deliver it.