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I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.

While social media is still as popular a networking concept as ever, social technologies have developed as a broader approach to leveraging your network for maximum effect. Networking is no longer just about handing out business cards at a work function or tweeting about your daily activities, it’s much more these days. After studying the marketplace and taking inventory of the many online social tools and trends that have emerged recently, we developed a comprehensive process for integrating social technologies into your operation to enhance revenue and dominate your market.

David McKillen WebStrategies Inc.

Social media. We’ve all heard about it. And we’ve all heard that we’ve all heard about it. And we’ve all heard that we’ve all heard that we...

It’s been around for a little while now but yours truly just came across it and thought it deserved a mention. In this crazy world of social media it’s easy to forget that you are pumping a lot of information into your Online social tools and all in all, if your online data is important to you, Backupify is an easy way to get it back should anything go wrong. Backupify works with Twitter, Google Docs, Wordpress, Gmail, Facebook, Zoho, Delicious, Flickr, Basecamp, Photobucket, Blogger, FriendFeed and more. Obviously data you generate today is not stored on your computer. Granted, it is unlikely that an Online service will simply lose your data, just as it is unlikely that your hard drive will crash if you are good at up keep etc. however it can and does happen all the time. Hackers target these social mediums obviously and so it might be worth considering using something like Backupify. Backupify uses the Amazon cloud to backup your data and the nice thing about this is that should Backupify prove to be a flash in the pan (which seems unlikely) then your data has been stored on a titan of the Internet … and we’d have to hope they make their own backups .

Facebook has made two VERY significant plays this week. It seems ever since their failed acquisition of Twitter, they have made aggressive attempts to de-thrown the current micro-blogging king. Will Facebook's recent moves be enough to do the trick? Probably not. But they're certainly taking a big step in the right direction.