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As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment. Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.

When QR codes started popping up everywhere, they seemed like a great idea. After all, smartphones were becoming more pervasive by the second, and the little scannable black and white boxes in the windows of small businesses seemed logical, useful, and even a little exciting. They were meant to be the bridge between offline and online marketing. But a bridge is only worth having if people use it to cross over.

Inbound marketing takes months, even years, to start producing meaningful results. That’s the truth. And you can take it from us. Our firm has been blogging since 2009, we generate more site traffic than many successful ecommerce sites, and we have thousands of people download our eBooks per year. In other words, we generate the attention most businesses can only dream of, and that alone is not enough to say we're wildly successful at inbound marketing.

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

Security Marketing Case Study Marketing Problem: We started working with a home and commercial security company (securityalarm.com) in the mid-west in February 2014. They had a dated logo, an older outdated website that generated very little business, and little to no social media presence. They did very limited digital marketing other than running some Google pay-per-click ads where they were spending over $2,000 a month without consistent conversions.

When was the last time you told someone about the milk you purchased? Probably never. Most people have never shared an experience buying milk, because when you buy milk, you almost always get exactly what you expect.

As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you know and how you solve problems. In this article, you will learn more about how research has revealed the best type of B2B salesperson.

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue, investing in the wrong strategies is a costly mistake.

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.

If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing automation platforms like Hubspot have proven very effective and many of our clients are seeing remarkable results, if you’re in sales and have quotas to hit, you need to consider investing some time and money into outbound marketing. The combination of a good, persona-based inbound and outbound marketing program can create a powerful "selling machine".