Blog

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue, investing in the wrong strategies is a costly mistake.

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.

If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing automation platforms like Hubspot have proven very effective and many of our clients are seeing remarkable results, if you’re in sales and have quotas to hit, you need to consider investing some time and money into outbound marketing. The combination of a good, persona-based inbound and outbound marketing program can create a powerful "selling machine".

Metrics Drive Decisions

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the convenience of mobile apps, you might think every company needs one. Well, think twice about making that investment.

You’re a business owner wanting to work on your business instead of in your business.

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services. The purpose of the survey was to gain a deeper understanding of how consumers use various media resources when they are shopping for products and services, and share this information with the local business community so they can better serve their customers.

Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and why it is they fail.

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to live up to expectations.