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Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing. This is a high level introduction to conversion rate optimization, or CRO.

Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly. One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't. So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad:

In this week's episode of WebStrategiesLive, we look back on some predictions from 2016, along with what we expect in digital marketing in 2017.

Watch The Recording:

Watch The Recording: