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Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large. So what exactly is marketing automation, and why should you care?

The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing. This is a high level introduction to conversion rate optimization, or CRO.