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We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

It's one of the most common questions businesses have when they consider investing in a digital marketing plan. Expecting instant results, or underestimating the ongoing commitment required to see a return on investment, are common misconceptions. However, there are some tactics that can start to produce results quickly. So what's the answer?

I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy.

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results?

Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized businesses to capitalize on influencer marketing, often at a very attractive ROI.

Do any of these sound familiar? I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track

Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a very effective part of your marketing strategy. Chatbot adoption has been slower than expected, partly due to limitations of early bots, and the hurdles of understanding how they work and how to set them up. However, they are still projected to be very prevalent by 2022, and account for $8 billion in cost savings according to Juniper Research. It's time to give them another look.

In a recent broadcast, we explained how companies can identify which digital marketing tactics they should be using on using the Attract > Engage > Convert framework.

When you should (and should NOT) use the most popular digital marketing tactics Even the most effective digital tactics can sometimes be the wrong way to invest your money. In our last Facebook Live show, we covered the best times (and worst times) to spend money on SEO, PPC, CRO, social media, marketing automation and more.

Could a new website derail your digital marketing results? We've seen digital marketing results plummet when a new website is launched. Even if you have the most eye-catching, user friendly design and amazing content, you can destroy your website traffic if you haven't taken the right steps when transitioning to the new site.