Blog

Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing.

No, your phone's microphone isn't spying on you.

Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.

In a year where trade shows were canceled and many manufacturers struggled with supply chain issues, it was more important than ever for WebStrategies to conduct our annual equipment manufacturing marketing survey. This was the fourth year in a row conducting this survey with the goal of getting visibility into where equipment manufacturers are investing in digital marketing, what tactics are performing best, and where the greatest challenges lie.

Does Digital Marketing Really Work for Manufacturers? In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to many in the manufacturing industry. For the most part, the majority of manufacturing sales have been almost entirely relationship-driven. For that reason, there is often skepticism that a marketing agency could produce quality lead generation results using online marketing techniques. The truth is that we've been able to deliver amazing digital marketing results with a B2B manufacturing marketing strategy leading to millions of dollars worth of closed business for our clients. This article provides a little insight into how we do it.

Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.

Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post. ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

It's one of the most common questions businesses have when they consider investing in a digital marketing plan. Expecting instant results, or underestimating the ongoing commitment required to see a return on investment, are common misconceptions. However, there are some tactics that can start to produce results quickly. So what's the answer?