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If you're a business owner or in charge of your company's marketing, you're probably solicited non-stop by digital marketing agencies. Each company claims to offer something others can not. Each claims it can solve your online marketing challenges.

The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it’s become a very crowded and very competitive space. Winning online today is less about being the most technical savvy and more about understanding your customer journey. To maximize your chance for success in 2015, consider these five important trends.

Whether in life or business, experiencing failure often provides invaluable lessons. Today, I intend to help you bypass that hardship and failure by sharing four important online marketing lessons we’ve seen businesses learn the hard way.

Charles Darwin said, “It is not the strongest nor the most intelligent of the species that survives, but the ones most responsive to change”. How this applies to you is determined by many factors. But with the marketplace becoming ever more competitive and buyers’ attitudes influenced by so many new and changing factors, successful salespeople and businesses need to focus on three important factors to ensure they adapt and survive.

This is an update to a post written previously about marketing budgets, and includes an update about what companies are spending on marketing activities; including digital marketing, search marketing and social media. The two sources of data are Forester Research and the CMO Survey, an organization dedicated to marketing insights and supported by Duke University and McKinsey.

If you're a business owner or in charge of your company's marketing, you're probably solicited non-stop by digital marketing agencies. Each company claims to offer something others can not. Each claims it can solve your online marketing challenges.

Author note: the following article was originally published on the Richmond Times Dispatch. I’m reposting my original article below with the intention of adding to this piece over time.

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch.

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the piece over time.

A recent research study about selling into the B2B (business-to-business) space found the following…