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Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?

We recently asked random millennials on a college campus whether they use a credit union, what they know about credit unions, and what was stopping them from joining one. Watch what they had to say.

We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas. Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.

We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there? This year we have the honor of getting the conference underway, with our own Chris Leone presenting a workshop on May 30.

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.

As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment. Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.