Blog

At this point, most people who work in marketing or advertising for the credit union industry have heard of PPC or search advertising. But do you know what your potential customers think of it?

Using advertising and SEO to find new credit union clients can be very costly and can take a long time to see a return on investment. While it’s still necessary to grow the customer list, there are also ways to generate revenue within the existing client base, offering them products they are most likely to be interested in.

Cross-selling to existing customers remains crucial for credit unions. Having an engaged member who utilizes all of the financial resources pertinent to them is good for everyone: the member and the credit union alike.

Employing the right mix of digital marketing has become essential for financial services organizations. Here we'll spotlight the combination that proved successful for a California credit union we work with.

Credit Unions across the country, regardless of asset size, all want the same things. They want to grow their existing membership base while increasing their share of wallet. The digital landscape is saturated with unique credit union marketing strategies aimed at attracting new members and spreading their message across multiple channels. The question remains: what are the most effective ways to increase loyalty among existing members?

ADA Compliance is quickly becoming a major concern for Credit Unions across the country. In this post, I'm going to break down what ADA compliance is, how it applies to credit union websites, how to tell if you're compliant, and what to do if you're not. I'll continue to update this post as new information becomes available.

Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?

We recently asked random millennials on a college campus whether they use a credit union, what they know about credit unions, and what was stopping them from joining one. Watch what they had to say.

We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas. Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.

We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there? This year we have the honor of getting the conference underway, with our own Chris Leone presenting a workshop on May 30.