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Credit Union Marketing Presentation Chris Leone heads to the Virginia Credit Union League's 2018 East Coast Marketing & Business Development Conference next week to discuss how credit unions can more effectively reach the younger market.

As social media platforms grow in usership, they have become a crucial part of inbound marketing. As of April 2018, Facebook has reported over 2 billion monthly active users in the world. In the United States alone, over 200 million people have a Facebook account. Almost 70% of Americans say that they use Facebook on their desktop or phone.

Watch our Credit Union Marketing Webinar: When Credit Unions should (and should not) invest in the most popular digital marketing tactics Even the most effective credit union marketing tactics can sometimes be a waste of money. Why spend money on a problem you don't have? Our webinar will help you identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunity for improvement within the Attract > Engage > Convert Framework.

This year the MAC Conference (Marketing Association of Credit Unions) was held in beautiful San Diego. MAC never disappoints and this proved to be a great time networking with credit unions and vendors. Next year the conference will be in NOLA and we can’t wait to see what will happen there!

How can credit unions reach more millennials online? It's something just about every credit union wants to figure out, but the pace of technology and a growing list of marketing platforms makes it difficult to keep up.

It's a challenge we consistently hear from credit union marketing professionals we speak with. They struggle to fully measure the results of their digital marketing efforts, despite pressure to justify their marketing budgets.

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula. I emphasize "your" because everyone shouldn't use the same digital tactics. What works for one business may not work for another. We preach this message to our clients, including our many bank and credit union clients. Despite being in the same industry, the location of these financial institutions and what they're ultimately trying to achieve can vary. To figure out the right formula, we need to break down who your specific customer is, what THEIR goals are, and how you can help them achieve those goals. (See the theme starting to develop? This is about them, not about you.) We kicked off a past workshop session by showing some industry trends (who doesn't love to take a peek at what everyone else is doing?). With marketing expenses representing around 7 to 12% of total revenue, investing in the wrong strategies is a costly mistake.

Every dollar counts when it comes to credit union marketing budgets. Digital advertising can be very effective, but only if you're reaching the right audience with the right offers. Many credit union marketers haven't quite cracked the code on how to use social media effectively, and we see dozens of searches each month on things like "how to use social media for credit unions" and "how much should credit unions spend on social media." Social media has become pay-to-play for businesses, but with the right targeting it is definitely worth playing.

We're packing our bags for San Francisco to learn, share and be inspired by credit union experts from all over the country. We're headed to the 25 th annual CUNA Marketing & Business Development Council Conference , March 11-14, 2018. Our own Chris Leone, President of WebStrategies, will be speaking on March 12.

We are pleased to introduce a new resource to help credit unions succeed with their marketing efforts. Our newly expanded Credit Union Marketing Resources page offers easy access to a wealth of information on making the most of marketing dollars to grow memberships online.