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When it comes to site engagement metrics, one factor that many marketers tend to overlook is how quickly their website pages load. In today’s edition of the WebStrategies benchmark blog post series, we are going to take a look at the average load time of a credit union website and discuss why having an optimized website is critical from both a user experience and SEO point of view.

The WebStrategies benchmark blog post series has covered a variety of site engagement metrics. So far we have taken a dive into how long users remain on credit union websites, how many users leave credit union sites without viewing another page, how the users came to the website, and who these users are.

Many of our credit union clients tell us that they struggle with an aging membership base and want to attract younger members. This is a great goal to set, but first, does your credit union have a thorough understanding of where you stand currently with the age distribution of website traffic? As part of WebStrategies’ credit union annual benchmark report series, today’s topic dives into age distribution of website traffic. Is your website attracting visitors who are in the age demographic that your credit union needs?

If you’ve been following the WebStrategies credit union annual benchmark report blog series, you know that we are taking a deep dive into credit union site engagement metrics from 2019 to identify pain points and trends across the industry. While site engagement metrics don’t show conversion data, these metrics allow you to identify specific opportunities for your credit union.

Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big picture. It takes an expert to determine what metrics matter for your organization.