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You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move forward with content marketing because you don't know where to start. Where does the content go? What should it be about? And who is going to write it all??

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing. If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed. Interest in content marketing is rising by leaps and bounds and it has become a focal point for nearly all marketers and businesses.

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue, investing in the wrong strategies is a costly mistake.

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained, long-term results. Depending on your goals, both short-term and long-term digital marketing tactics can play a valuable role in your larger digital strategy. Below we discuss the advantages of each, as well as how they can be beneficial in developing your overall marketing strategy.

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re above-average drivers, too).

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics of a campaign. The lead metrics are those actions that might ultimately lead to a qualified prospect or a sale. The lag metrics are the bottom line - leads generated, sales made, email signups, etc. You get the idea. The second reason is a failure to understand what is important to the customer. Think about it - how can you effectively communicate and motivate a buyer to consider you if you don't know what's important to him/her.

How to win the hide & seek game with your buyers

Blogging is "the bomb" and this post gives 3 compelling reasons to blog, along with some suggestions about how to get started. However, first, let's get one thing straight. For those of you on the younger side of the curve, use of the phrase "the bomb" was popularized in the 90's and according to the Urban Dictionary means "exceptionally cool". Now that we've established that, let's talk about why blogging is "the bomb".