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Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.

If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce more content. As the marketing world continues to become more and more digital-oriented, the demand for content is only going to increase.

Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful and continue to grow.

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula. I emphasize "your" because everyone shouldn't use the same digital tactics. What works for one business may not work for another. We preach this message to our clients, including our many bank and credit union clients. Despite being in the same industry, the location of these financial institutions and what they're ultimately trying to achieve can vary. To figure out the right formula, we need to break down who your specific customer is, what THEIR goals are, and how you can help them achieve those goals. (See the theme starting to develop? This is about them, not about you.) We kicked off a past workshop session by showing some industry trends (who doesn't love to take a peek at what everyone else is doing?). With marketing expenses representing around 7 to 12% of total revenue, investing in the wrong strategies is a costly mistake.

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months. It starts with a four stage process, at the heart of a successful content marketing strategy. Without following these steps, content marketing for your company can quickly become a waste of precious resources when your carefully crafted content isn't being seen by your target audience.

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed? In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy. In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it.

We periodically update this article with the latest information relevant to digital marketing for security companies Last update: July 2017 Security Marketing Strategies We've learned a significant amount in the last few years generating leads and sales for our security alarm company clients. Some digital marketing tactics were extremely successful, and others, well let's just say, we've moved on from. One of our greatest learnings is that you have to constantly experiment, try new things, give them some time to gain momentum, religiously review the analytics and most importantly, talk to the client and determine whether their sales funnel is being filled with quality leads.