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Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?

2019 Community Bank Marketing Survey Results We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and where they're experiencing the biggest marketing challenges.

These days, banking conferences aren't the stuffy, boring conferences of old. They can be full of enthusiasm, innovation and great ideas for evolving your bank to keep up with an increasingly digital world. Here we're highlighting just a few of the conferences that stand out for Community Banks to attend. Go to learn, network, and be inspired, and have some fun while you're at it! This is certainly not a full list of all of the conferences Community Banks should consider, but we think these are worth considering in 2019. If you've attended any of these in the past, let us know in the comments below! Have a can't miss conference to add to the list? Let us know that too!

Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions, and trying to break through to potential customers is proving to be increasingly difficult. Without reaching them online, it's even harder. Here we'll spotlight the digital marketing approach that helped a locally owned and operated Community Bank generate new loan applications and new accounts.