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Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results.

What's the big deal with video marketing? Why should you add it to your content marketing strategy? Video content is here to stay and it’s not going anywhere. Content Marketing Institute found that 78% of B2B marketers are investing in video in 2023 - that's up from 69% in 2022. Wyzowl reports that 91% of all business types will use video as a marketing tool in 2023.

Equipment manufacturing companies have lagged in the use of digital marketing to generate sales leads, instead leaning heavily on trade shows and sales teams to build relationships with potential buyers. These are effective but without an effort to capture online leads, equipment manufacturers are losing countless revenue-generating opportunities. After many years as a senior strategy director of digital marketing for manufacturers, I wanted to share the most effective tactics we have found to enable manufacturers to leverage their websites to generate more business.

When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and digital marketing needs to be tailored to the specific target markets, and more specifically, the target personas within those markets.

Originally posted on September 4, 2020, this post was refreshed in April of 2022. Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.

As artificial intelligence (AI) tools like ChatGPT explode in popularity and are layered onto platforms like HubSpot CRMs, many credit unions raise questions about the safety of using them. We have heard questions such as:

ChatGPT is the fastest-growing and most quickly adopted technology. Ever. By far. After its release in November 2022, ChatGPT exploded in popularity and in February 2023 it reached over 1 BILLION page visits. At first, professional copywriters voiced concern that artificial intelligence (AI) was going to take over their jobs. But fear has become excitement after learning that unique (human-generated) content is still prioritized by search engines. AI can help tremendously with idea generation, content planning, editing, and research to save time and fuel the brainpower that goes into content marketing.

Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.

HubSpot is a CRM with powerful marketing automation features that can be used with its own Sales Hub or integrated with another CRM. Salesforce is a popular CRM with manufacturers but when it comes to marketing automation to nurture the leads, HubSpot is the leading platform for usability and functionality - in any industry. It integrates easily with Salesforce and Microsoft Dynamics and keeps data in a centralized location rather than maintaining data in two separate systems. HubSpot also integrates with ERP systems such as Odoo and Commercient giving one source of truth for data records.

ChatGPT and artificial intelligence (AI) have taken the world by storm in 2023 and it is being applied across countless platforms. While on the surface it can create content, that is actually not where the power will be found. In fact, if used purely to create content AI could have long-term detrimental SEO effects. AI is changing the way people search for answers to their questions so it could disrupt search engine marketing and a lot of the things we do.