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In today's competitive landscape, alignment between sales and marketing is more critical than ever. However, many industrial manufacturers struggle with disconnected systems and processes that create blind spots and missed opportunities. Integrating Salesforce and HubSpot can help close the loop between sales and marketing, providing full visibility into a lead's journey and enabling seamless handoffs between teams.

Data is the lifeblood of a successful HubSpot implementation. The rich data HubSpot provides powers personalization, segmentation, and ROI tracking - essential for effective credit union marketing. But to get the most out of HubSpot, you need to make some key decisions about your data upfront. In this post, we'll explore the critical data decisions you need to make when implementing HubSpot at your credit union.

As an industrial manufacturer, your sales team likely relies on Salesforce to manage customer relationships and close deals. But if your marketing activities are disconnected from your Salesforce data, you miss valuable opportunities to nurture leads and drive growth. Integrating Salesforce with HubSpot's marketing automation platform can help you amplify your Salesforce data and elevate your marketing efforts.

As a credit union, safeguarding your members' sensitive financial information is a top priority. HubSpot recently announced significant updates to its compliance offerings that cater to financial institutions like credit unions' unique requirements. Let’s dive into how this help credit unions:

When implementing HubSpot at your credit union, it's easy to think it is primarily a marketing tool. But to truly maximize HubSpot's value, involving other departments early in the process is crucial. In this article, we'll explore which departments you should engage in and why their early involvement is so important.

Implementing new software like HubSpot at your credit union can be a game-changer for your marketing efforts, but laying the groundwork for success is crucial. Preparation ensures your HubSpot implementation is smooth, efficient, and effective. In this post, we'll explore the steps you should take in the first 6 months to set your credit union up for success with HubSpot.

Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.

On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.

You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.

As a credit union marketer, you may have a hard time keeping up with fast-changing digital marketing trends–especially if you’re juggling many responsibilities. We also often hear frustration with not being able to show a positive ROI and prove the value of digital marketing efforts.