When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information.

There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.

HubSpot is a popular option that strives to ensure that the credit unions using their software can protect their member’s private information throughout the marketing process. Many credit unions ranging from small to large, including several WebStrategies’ clients, use HubSpot because of the security measures they have in place.

Reliability

HubSpot makes sure that their software is continuously available so it can be accessed whenever, wherever, and however you need to use it. Also, their data is backed up regularly to ensure all critical information is saved in the event of a system mishap.

Solid infrastructure

HubSpot completes infrastructure vulnerability scans every day all day to seek out potential breaches to their system. This proactive approach prompts them to respond quickly to any potential threats instead of waiting for a breach to happen and reacting to the problem.

Prioritized security

With a high volume of data moving through the HubSpot system at any time, they regularly work to detect and respond to flaws in the system. Again, they remain proactive in maintaining the security of their clients and member data.

Their system allows them to prevent attacks with sophisticated monitoring and protection, including a high-grade web application firewall and tightly controlled network-level firewalling. These features enable HubSpot to provide a high level of security.

Additionally, they can enable SSL (TLS) on your HubSpot hosted site, which offers communication security over a computer network.

Finally, HubSpot’s system encrypts data in transit, so there’s a lesser chance of it being compromised.

Taking data seriously

With so much data stored in and moving through the HubSpot system, they make data protection a top priority.

This is done by regularly backing up data in case there are issues with the system. There are also physical security protections in place which have security staff monitoring both access control and video surveillance of the system locations.

HubSpot’s infrastructure is even distributed between three distinct availability zones to add a layer of data protection.

Also, by incorporating multi-vendor diversity, they can ensure that a single failure doesn’t negatively impact their customer base.

Protecting your credit union

HubSpot offers Distributed Denial of Service (DDoS) prevention defenses that protect your site from significant and minor attacks on the system.

Their responsive software development means new features, resiliency improvements, and bug fixes that arrive hundreds of times per day to provide you with the best protection at all times.

Software security

HubSpot software is monitored 24/7/365 using proprietary and industry-recognized solutions that continuously deliver a high level of security. They regularly work to detect and respond to flaws in the system that could lead to a data breach.

Compliance for Credit Unions

HubSpot provides various levels of protection and security to safeguard sensitive credit union member information, while also prioritizing outside compliance.

Their system goes through various external audits to ensure they comply with the EU-US Privacy Shield framework, TRUSTe certification for enterprise privacy. This certification is aligned with standards set by the TrustArc Privacy & Data Governance Framework. It allows organizations to design and/or engineer effective privacy and data governance controls while maintaining or enhancing those controls through the life of the product, process, or technology.

The HubSpot data center also maintains various certifications related to privacy, security, and data protection.

HubSpot Takes Credit Union Security Seriously

As a credit union, you take the security of your members’ sensitive information seriously, and so does HubSpot. That’s why they offer various levels of security protection from physical monitoring to detecting system flaws to encrypting data in transit.

If you want to utilize marketing automation, but you want to ensure your software is committed to security throughout every aspect of the marketing process, HubSpot can provide you with the support you need.

Learn more about how credit unions can leverage marketing automation to achieve their marketing goals.

HubSpot is a CRM that operates under credit union compliance regulations - but we know your credit union compliance department has to be sure. Contact us to talk through the credit union compliance review.

This post was originally published on November 2, 2020, and refreshed on June 12, 2023.