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Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

Local business orders & appointments such as food delivery, dinner reservations, and booking service appointments can now all be made via a business’ Google My Business page.

Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as of June 23rd, 2015, you will need to update to the new Page Plugin instead. If you do not, the plugin will no longer work. There is no update for the Activity Feed, it simply needs to be removed for your site before June 23rd.

Everyone is talking about the role of content marketing in 2015, but with an overwhelming amount of possibilities for content, where should you start? And how will you know if you’ve been successful? The Content Marketing Institute offers a variety of guides to help you hone your strategy, but the best place to start is with their content marketing framework. You can read the full presentation on their site, but below is an abbreviated version of their seven part framework:

Google’s local business directory changes so frequently that it’s difficult to keep track of the most recent iteration.

If you own a B2B business, you’ve likely considered blogging as a way to bring new traffic to your site. Regularly blogging about topics that are important to your target market will not only bring relevant traffic and leads to your website, but it will allow you to fully utilize your site as a resource for educating your prospects and help you establish yourself as a thought leader within your industry.

What is the buyer’s journey? The term "buyer's journey" describes the research process that a lead, or potential buyer, goes through before becoming a customer. There are three distinct stages in the journey: the awareness stage, the consideration stage, and the decision stage. As marketers, we always want to try to cater our messaging and strategies to prospects based on their place within the buyer’s journey.

If you're a business owner or in charge of your company's marketing, you're probably solicited non-stop by digital marketing agencies. Each company claims to offer something others can not. Each claims it can solve your online marketing challenges.

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

Richmond, VA – July 15, 2014