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Death is part of life. It happens to all of us. Nobody knows that better than you.

When a death happens, people are scrambling for answers.

What are the winning tactics for funeral home marketing? It starts with a strategy that includes a diverse portfolio.

We’re going to go all rah-rah on you because the leadership is pumped. The team is pumped. You’d think we won the Super Bowl.

For More Information: Neal Lappe, CEO, WebStrategies Inc. 804-314-4050, neal@webstrategies.com October 24, 2016

When QR codes started popping up everywhere, they seemed like a great idea. After all, smartphones were becoming more pervasive by the second, and the little scannable black and white boxes in the windows of small businesses seemed logical, useful, and even a little exciting. They were meant to be the bridge between offline and online marketing. But a bridge is only worth having if people use it to cross over.

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained, long-term results. Depending on your goals, both short-term and long-term digital marketing tactics can play a valuable role in your larger digital strategy. Below we discuss the advantages of each, as well as how they can be beneficial in developing your overall marketing strategy.

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.

Local SEO has two main parts: Onsite and offsite. If you own a multi-location business, the opportunity for local SEO is great, and onsite optimization is very straightforward. The first step to improving local SEO is providing your site visitors with useful, unique information about each of your locations. The second step involves making sure to include a few technical details. Below are best practices for completing both:

We hear it all the time. The sales guys see the well designed websites that other companies have and are embarrassed to give prospects the link to their company website. It's outdated. It's archaic. And otherwise does not represent the company. The feeling is that if your site is dated looking, your products and solutions must be as well.