Blog

In last month's article, I discouraged you from forcing your website visitors to read or think when they visited your website – you know what I mean "don't make me read and don't make me think". If you're uncertain about what I really mean by this, you missed something special. Check out last month's article: 5 Effective Elements of Website Design.

Getting interested prospects to a poorly designed website is similar to someone coming to your office or store and no one's there to help them. After a few minutes, or on the internet a few seconds, they get frustrated and leave. On the internet, it's likely that prospect will never return - there are just too many other competitors out there. This article provides some information about how people behave online and communicates 5 important elements of a good website.

The major search engines (Google, Bing, Yahoo) remain the number one source to attract new customers online. Sure, we’ve heard about how social media is the new big thing in terms of online marketing, and that’s certainly true – but the search engines continue to be the foundation for marketing online.

Small businesses across the country are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. A recent survey by one of the largest lending institutions in the US discovered the majority of small-business executives found social networks no good for expanding their business. However, according to the "Small Business Marketing Forecast 2010" sponsored Ad-ology, lead generation is the biggest benefit of social networking. Social networks were also considered to be a great way to keep in-tune with the industry, and to monitor communications about your brand. The chart below illustrates the benefits to small business.

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the page. Each time you click on one of those links, it costs the company advertising the link some money - hence "pay-per-click".

I am proud to announce that friend, long-time customer and President of ILM Corporation, Jason Cohen, has been named the Virginia Small Business Person of the Year for 2013.

Melissa Ball, CEO & Owner of Ball Office Products in Richmond, VA has been named the Henrico County Community Leader of the Year for 2013.

Richmond, VA—March 7, 2013—WebStrategies Inc., is a Richmond based digital marketing agency and member of the WSI worldwide network. The WSI network consists of more than 1,000 independent digital marketing companies spanning over 80 countries. WebStrategies, Inc. ranked #2 nationally and #3 worldwide in 2012. Rankings within the WSI worldwide network are determined based on revenue and growth.

Richmond, VA—March 5, 2013—WebStrategies Inc., a Richmond based digital marketing agency, announces the addition of Bobby Thompson to its team of digital marketing experts. As a specialist in search engine marketing, Bobby will take responsibility for managing all paid search, display and remarketing campaigns for the agency’s broad spectrum of clients. His expertise with all paid search marketing platforms combined with his knowledge of Google Analytics provides him the depth to optimize campaigns for maximum results.

Richmond, VA—March 4, 2013—WebStrategies Inc., a Richmond based digital marketing agency, announces the addition of Michael Reeps to its team of digital experts. An experienced SEO specialist, Michael takes lead in the search engine strategy development and execution of all organic search marketing campaigns for the agency’s broad spectrum of clients. He brings a vast range of experience in the areas of website usability and development, as well as strong knowledge on the technical and marketing sides of the business.