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WebStrategies

WebStrategies
WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. This is accomplished by providing strategy based, data-driven digital marketing services, advice and plans that convert online visitors into leads and sales for our clients.

Recent Posts

Kristin Melton named Manager of Marketing and Client Relations at WebStrategies Inc.

Posted July 16, 2014
1 minute read
Richmond, VA – July 15, 2014
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Topics Press Release

Where did my IM networks go on IMO.im?

Posted March 3, 2014
2 minute read
If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move by IMO.im to get rid of all external IM networks will mean you have to find a new solution. IMO at one time was the leader in IM aggregators but, alas, that will be no more within a few days from now. My rather tedious task now is to find a replacement aggregator that will do the trick. Meebo.com was my goto at one time, however it got gobbled up by Google and also is no more. Where to start? To be frank I can't say I've found an answer yet but I thought I'd track my progress for anyone in the same boat - perhaps my efforts will help others too. I've tried most of them Online, Desktop and iPhone wise and can't say I've found the perfect solution yet. The perfect solution for me would be to have an all encompassing web-based version that works for all the main networks across most all devices - perhaps a bit of a pipe dream I know. What I have found might just work for me albeit a bit of a hodge podge combination of multiple options. Here is the solution I am currently trying, keeping in mind the 3 chat networks I need the most are GTalk, Skype and FB Chat: 1) Desktop (Windows 7): the downloadable version of Trillian (for an extra few bucks you can get things like saved history, which seems fair considering it would be nice if at least one of these aggregators was able to survive). 2) iPhone (you can likely replicate this on Android but I'm not 100% sure): For Skype I use the paid version of IM+, for Google Talk I use the Trillian App (the Trillian app doesn't seem to have Skype for some reason) and then for Facebook I just use their "Messenger" app. I use the few different options listed simply because interface and usability are very important to me. Although there are several different options out there, I just never felt completely comfortable with the others. We will see how things go, I'll post an update here in a week or so if I discover anything better, or if I find this new setup I describe works. By the way, 3 cheers for IMO for the great service they did provide while it lasted, I wish them the best of luck with their new endeavors. Have you had any recent successes in this realm you would like to share? [UPDATE] 3/19/14 I have upgraded Trillian to the Pro version for $20 a year. It works well for me overall. I had to move to the Beejive iPhone App for Google Talk which also works well for my needs.
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Topics Software, Blogging, Social Technologies

Chris Leone named Chief Operating Officer at WebStrategies Inc.

Posted January 6, 2014
1 minute read
Richmond, VA – January 6, 2014
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Topics Press Release

Dave McKillen named Director of Operations at WebStrategies Inc.

Posted January 6, 2014
1 minute read
Richmond, VA – January 6, 2014
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Topics Press Release

Improve Your Product Listing Ads Performance with 3 Easy Techniques

Posted November 1, 2013
3 minute read
One of the most effective ways to advertise your products is through Google Product Listing Ads (PLAs). Since Google switched from a free comparison shopping model to the current paid model, PLAs has increased the effectiveness, visibility, and quality of advertised products every quarter.
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Topics Google Ads, Pay Per Click

How to remove the Reviews section from your Facebook Page

Posted October 7, 2013
2 minute read
2015 Update: If you're looking for ways to remove negative reviews from your Facebook page, prepare to be disappointed. Back when we originally published this article in 2013, you could easily remove Facebook reviews from your Facebook page using the steps outlined below. Unfortunately, this no longer works.
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Topics Social Media

Back to the Basics, III: Using Google Analytics Custom Reports

Posted September 16, 2013
4 minute read
By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80 different ways to slice and dice your website's data. But wait, there's more! Most reports will visualize your data multiple ways, including as a pie chart, word cloud, comparison chart, pivot table, and map overlay.
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Topics Pay Per Click, Google Analytics, Web Analytics

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Posted September 9, 2013
5 minute read
In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature that uses the word “advanced” in a segment called “back to the basics” - just roll with me here).
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Topics Google Analytics, Web Analytics, Digital Marketing

Closing the Sale - The Signals to Look For

Posted September 4, 2013
3 minute read
The national sales closing rate is around 27% - WOW. When you think about all the time and money spent meeting with prospects, studying the prospect’s situation and developing proposals, to only convert slightly more than 1 out of 4 is a problem. Clearly, most salespeople aren’t adept in their closing skills.
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Topics Sales

Uncovering New Sales Leads & Opportunities

Posted September 2, 2013
2 minute read
Clearly one of the most challenging elements of sales is getting in front of qualified leads. A great salesperson with terrific selling skills won’t succeed without a steady diet of qualified prospects with whom to speak. One of the most often overlooked lead generation opportunities is your existing customers, and this article is about how to systematically identify qualified leads from your current customer base.
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Topics Sales, Sales & Marketing