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Blog

Inbound Marketing & Sales Development Inspiration

Neal Lappe

Recent Posts

How does central VA use the internet?

Posted May 29, 2015
1 minute read
Hey Central VA - we love our city and we're a creative, talented and unique group of people - don't you think? And, we're into technology - we embrace the internet and the digital world. Now, you can be part of a study that will help us all get more from the internet.
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Topics Internet Marketing, Inbound Marketing, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
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Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Marketing Automation, Digital Marketing

3 compelling reasons to be a blogger

Posted May 7, 2015
3 minute read
Blogging is "the bomb" and this post gives 3 compelling reasons to blog, along with some suggestions about how to get started. However, first, let's get one thing straight. For those of you on the younger side of the curve, use of the phrase "the bomb" was popularized in the 90's and according to the Urban Dictionary means "exceptionally cool". Now that we've established that, let's talk about why blogging is "the bomb".
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Topics Content marketing, Inbound Marketing, Blogging, Digital Marketing

6 things small business websites can do to improve leads and sales

Posted April 22, 2015
4 minute read
A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase investments, 49% said their websites, 6 percentage points ahead of any other digital marketing channel.
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Topics Internet Marketing, Inbound Marketing, Website Development, Digital Marketing, Conversion Rate Optimization

Assessing a Digital Marketing Firm

Posted April 3, 2015
1 minute read
With more than three of four companies increasing their investment in digital marketing, making the right choice about a digital marketing agency to partner with is becoming more important. When evaluating which digital marketing agency is right for them, we recommend companies seek information about 5 critical areas. These include
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Topics Internet Marketing, Inbound Marketing, Digital Marketing

4 Reasons why Salespeople Fail

Posted March 18, 2015
7 minute read
Why do so many B2B salespeople fail?A report I read recently stated that 37% of B2B salespeople turnover each year.Staggering.But why is it so difficult to find, hire and develop a successful salesperson?After extensive experience and research on this topic, we’ve discovered 4 main reasons why salespeople don’t perform as expected, and we offer some advice about how to increase your success.
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Topics Sales

3 Reasons Why Digital Marketing Doesn't Work - What???

Posted March 3, 2015
6 minute read
This is not what you’d expect from someone who leads a digital marketing firm but it’s true, and the “truth will set you free”.Digital marketing doesn’t work, unless of course you avoid making the three biggest mistakes.
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Topics Internet Marketing, Inbound Marketing, Digital Marketing

5 Ways to Follow Up on Sales Proposals

Posted February 18, 2015
6 minute read
Have you ever presented a proposal to a buyer and never gotten a response…one way or the other? Just like every other B2B salesperson, it’s likely you have. The old saying, “love me, hate me, just don’t be indifferent to me” is the way I think about these situations. Just tell me something! So, what are the best tactics to apply when you are in situation like this? This article provides 5 ways to follow up on sales proposals you’ve presented.
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Topics Sales

5 Things Elite Salespeople Don't Do

Posted February 5, 2015
7 minute read
You can read hundreds of articles about what elite salespeople do but few about what they don’t do. So, here’s a list of 5 things elite salespeople don’t do.
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Topics Sales

Looking to Buy a Small Web Development Company

Posted January 23, 2015
WebStrategies Inc. is looking to acquire web development companies located in central VA. The firm values creative design and technical development capabilities, and seeks to enhance our capabilities in the web design/development area.
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Topics Website Development