Kristin Harrison
As Director of Business Development at WebStrategies, I help credit unions build better relationships with their members through smart, results-driven marketing. I work closely with credit union leaders to make the most of what they know about their members, turning that knowledge into opportunities for growth and stronger connections. As a HubSpot Diamond Partner, we bring powerful tools that help credit unions see real results from their marketing efforts. I understand the day-to-day challenges credit unions face, and I'm dedicated to finding solutions that help them better connect with and serve their members. Working with our talented team, I make sure every partnership creates real value and positive changes that credit unions can see and measure.
The New Year is an important time for any salesperson. New goals are set, new demands are made, and new challenges arise.
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Topics
Sales,
Sales & Marketing
One of the biggest challenges for the B2B sales force is that today’s buyer is more educated than ever. According to Forrester, 74% of the buyer's journey is made anonymously online. This staggering statistic suggests that by the time you meet a potential customer face-to-face, the information presented in that first meeting must be compelling and engage the buyer in the sales process. To make that first meeting count, according to Anthony Innarino, you need to answer three questions for the potential buyer:
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Topics
Sales,
Sales & Marketing
The success of a salesperson is dependent on a structured, repeatable process that yields appointments and closed deals. We all know that weekly sales meetings are vital for reviewing performance, creating action items, and planning the week's activities. However, the successful sales process is more than weekly sales meetings. So here are some reminders for improving your process to keep you on track and position you for successfully implementing your proven strategies.
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Topics
Sales,
Sales & Marketing
The salesperson's role is to acquire new clients and/or generate more revenue from existing clients. After a deal closes, it's often passed off to an account manager of a fulfillment team. The on boarding process and the ongoing customer experience are vital to customer retention. Moreover, in a traditional sales model, the original salesperson may be unaware of any problems or issues until it is too late.
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Topics
Sales,
Sales & Marketing
Prospecting is the elite’s salespersons most important activity, and many of the quality leads generated through prospecting will ultimately turn into customers and generate revenue.
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Topics
Sales,
Inbound Marketing
As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you know and how you solve problems. In this article, you will learn more about how research has revealed the best type of B2B salesperson.
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Topics
Sales,
Inbound Marketing,
Personas,
Digital Marketing
Lessons from the Front Line: The top 5 useful metrics to Create Structure and Discipline in Sales
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Topics
Sales
Networking events and groups are necessary and vital to grow your business. Whether you are looking for new clients, building your brand, or thinking about a career change, networking is essential to developing and nurturing your business relationships, and to increasing your sales. In today’s digital age, we can get lost in emails and social media posts, but face to face interaction remains the top value driver. Successful entrepreneurs and savvy business developers have networking plans that are multidimensional and meet a variety of goals. Here are 10 effective strategies for expanding your network:
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Topics
Sales
