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Kristin Harrison

Kristin Harrison
As Director of Business Development at WebStrategies, I help credit unions build better relationships with their members through smart, results-driven marketing. I work closely with credit union leaders to make the most of what they know about their members, turning that knowledge into opportunities for growth and stronger connections. As a HubSpot Diamond Partner, we bring powerful tools that help credit unions see real results from their marketing efforts. I understand the day-to-day challenges credit unions face, and I'm dedicated to finding solutions that help them better connect with and serve their members. Working with our talented team, I make sure every partnership creates real value and positive changes that credit unions can see and measure.
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Recent Posts

How Should Credit Unions be Communicating During the COVID-19 Crisis?

Kristin Harrison Kristin Harrison
Posted April 10, 2020
2 minute read
Throughout our conversations with credit unions around the country in the last few weeks, we have frequently been asked questions about the best ways to communicate timely and important news to current and prospective members right now.
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Topics Credit Union Marketing

Credit Union Marketing Webinar: AEC Framework

Kristin Harrison Kristin Harrison
Posted July 25, 2018
1 minute read
credit union digital strategy
Watch our Credit Union Marketing Webinar: When Credit Unions should (and should not) invest in the most popular digital marketing tactics Even the most effective credit union marketing tactics can sometimes be a waste of money. Why spend money on a problem you don't have? Our webinar will help you identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunity for improvement within the Attract > Engage > Convert Framework.
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Topics Credit Union Marketing

MAC Conference 2018 Recap [Credit Union Marketing]

Kristin Harrison Kristin Harrison
Posted June 12, 2018
2 minute read
MAC logo
This year the MAC Conference (Marketing Association of Credit Unions) was held in beautiful San Diego. MAC never disappoints and this proved to be a great time networking with credit unions and vendors. Next year the conference will be in NOLA and we can’t wait to see what will happen there!
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Topics Credit Union Marketing

Credit Union Webinar: Marketing to Millennials

Kristin Harrison Kristin Harrison
Posted May 8, 2018
1 minute read
Marketing to Millennials
How can credit unions reach more millennials online? It's something just about every credit union wants to figure out, but the pace of technology and a growing list of marketing platforms makes it difficult to keep up.
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Topics Credit Union Marketing

How Can Credit Unions Grow Wallet Share?

Kristin Harrison Kristin Harrison
Posted November 13, 2017
2 minute read
Credit Union Marketing Grow Share of Wallet
Cross-selling to existing customers remains crucial for credit unions. Having an engaged member who utilizes all of the financial resources pertinent to them is good for everyone: the member and the credit union alike.
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Topics Credit Union Marketing

How Credit Unions Can Earn Member Loyalty and Increase Share of Wallet

Kristin Harrison Kristin Harrison
Posted October 27, 2017
3 minute read
bigstock-So-Easy-Excited-Beautiful-Hap-187760794.jpg
Credit Unions across the country, regardless of asset size, all want the same things. They want to grow their existing membership base while increasing their share of wallet. The digital landscape is saturated with unique credit union marketing strategies aimed at attracting new members and spreading their message across multiple channels. The question remains: what are the most effective ways to increase loyalty among existing members?
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Topics Credit Union Marketing

The Do’s and Don’ts of Conference Networking

Kristin Harrison Kristin Harrison
Posted June 27, 2017
3 minute read
Young businessman screaming emotionally in paper trumpet.jpeg
If you are a salesperson, especially if you are working a specific vertical, conference networking is a skill that has the potential to provide a ton of value. For credit unions for example, conferences are in full swing with MAC last month and CUNA this month, and building relationships within these groups are crucial for future success.
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Topics Sales, Sales & Marketing

MAC Conference 2017 Recap [Credit Union Marketing]

Kristin Harrison Kristin Harrison
Posted June 3, 2017
3 minute read
Credit union building.jpg
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas. Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.
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Topics Credit Union Marketing

Can you hear me now?

Kristin Harrison Kristin Harrison
Posted February 14, 2017
2 minute read
listening photo.jpg
Active listening is the #1 skill for a salesperson. According to experts, we spend 49% of our day listening. If we spend so much time listening, we should strive for proficiency. And for salespeople, it pays to be a good listener even though the skill is often underutilized.
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Topics Sales

What is Your Wow Factor?

Kristin Harrison Kristin Harrison
Posted January 30, 2017
2 minute read
tennis ball blog photo.jpg
The Australian Open is the first Grand Slam tennis tournament of the season and this year the tournament has been extraordinary. Four all time greats made it to the finals: Serena vs Venus, and Federer vs Nadal. The greatest tennis player of all time, Serena Williams, is history in the making. Her older sister, Venus, 36 years old, in her first final since 2009. Federer and Nadal, one of tennis’ greatest rivalries of all time, played in their 12th final. Serena and Roger were the ultimate champions however, all four of them won.
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Topics Sales, Sales & Marketing

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