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If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue, investing in the wrong strategies is a costly mistake.

Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two primary forms of marketing to potential customers. Understanding the proper mix between the two can be vital to the success of your business.

You’re a business owner wanting to work on your business instead of in your business.

Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and why it is they fail.

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to live up to expectations.

Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re above-average drivers, too).

How well do you know your website visitors? How easy is it for them to use your website? You could probably wager a confident guess about who your visitors are and where they struggle. You’ve probably thrown heavy investments into your website and online marketing based on that intuition. Wouldn’t it be great if we could test what we think we know about visitors in order to make the best marketing decisions moving forward?

The customer experience is more fragmented than ever.