Blog

If I’ve learned just one thing in my professional career, it’s that people are a business' most important asset.

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing. This is a high level introduction to conversion rate optimization, or CRO.

In this week's episode of WebStrategiesLive, we look back on some predictions from 2016, along with what we expect in digital marketing in 2017.

Watch The Recording:

Watch The Recording:

So, you want to have a more effective blog?

Let's face it. Website pop-ups are one of today’s most loathed website tactics. You hate them. And so do many others. And yet, they're everywhere. What gives?

For years, you’ve been hearing how important content is to your online marketing game plan. In 2016, over half of both B2B and B2C marketers are planning to increase their investments in content marketing. The challenge is overcoming the time and financial investment to create a meaningful volume of great content.

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

In the last fifteen years, digital marketing budgets have gone from table scraps to approaching the lion’s share. This is due, in large part, to shifts in consumer attention and innovations in digital technology.