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You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers? If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula. I emphasize "your" because everyone shouldn't use the same digital tactics. What works for one business may not work for another. We preach this message to our clients, including our many bank and credit union clients. Despite being in the same industry, the location of these financial institutions and what they're ultimately trying to achieve can vary. To figure out the right formula, we need to break down who your specific customer is, what THEIR goals are, and how you can help them achieve those goals. (See the theme starting to develop? This is about them, not about you.) We kicked off a past workshop session by showing some industry trends (who doesn't love to take a peek at what everyone else is doing?). With marketing expenses representing around 7 to 12% of total revenue, investing in the wrong strategies is a costly mistake.

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months. It starts with a four stage process, at the heart of a successful content marketing strategy. Without following these steps, content marketing for your company can quickly become a waste of precious resources when your carefully crafted content isn't being seen by your target audience.

WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group.

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

How much should your company spend on marketing in 2018? On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018. From what has transpired in 2017, what's projected in 2018, to what is working best in digital marketing and what to pull back on, our broadcast covers many of the considerations when finalizing your marketing spend for 2018.

ADA Compliance is quickly becoming a major concern for Credit Unions across the country. In this post, I'm going to break down what ADA compliance is, how it applies to credit union websites, how to tell if you're compliant, and what to do if you're not. I'll continue to update this post as new information becomes available.

Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?

On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.