Blog

In the manufacturing industry, technical documents like data sheets, manuals, and specifications are treasure troves of information. However, these documents often remain underutilized in marketing efforts due to their complexity and technical nature. With the power of AI, marketers can now unlock the potential of these resources and transform them into engaging marketing materials. Here's how you can use AI to breathe new life into your technical documents.

In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content. The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging. However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.

Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022

No, your phone's microphone isn't spying on you.

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.

As a marketer, are you paying enough attention to your current customers? Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand. In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.

With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create high-quality video content.

The COVID-19 pandemic has led to an increased level of anxiety and uncertainty throughout the business world, and it’s essential to re-examine how to manage your business, and how you market your business, throughout this pandemic.

We’ve worked with a lot of industries over the years, including many companies in the manufacturing space. And if there are two things we’ve learned, it’s that 1) most marketing reports sent by agencies are ignored, and 2) manufacturing companies want to know exactly what they’re getting for their marketing investment. Not in terms of clicks. Not in terms of impressions. Not in terms of traffic. But in terms of leads. Real, qualified leads.