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Carrie Dedrick

Carrie Dedrick
Carrie Dedrick has over seven years of experience in the digital marketing space. A writer at heart, Carrie spent a significant portion of her career as an editor of a website with an audience of over 2 million people, responsible for copywriting, editing, content strategy, and organic social media. Though she started out at WebStrategies in 2019 as a client success manager, Carrie particularly enjoys her new role behind-the-scenes supporting marketing and sales initiatives through the inbound approach. A proud alumna of Bridgewater College, she earned her B.A. in Communication Studies and English in 2012.

Recent Posts

Can You Put Google Analytics on Meridian Link?

Posted August 23, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Why LinkedIn has Become the Favorite Display Ad Platform for B2B Companies

Posted August 20, 2021
4 minute read
LinkedIn advertising is rapidly growing in popularity in the B2B space. But just because a platform is popular doesn't mean it will be successful for your business. Is LinkedIn advertising worth considering as a digital tactic for your company? Let's consider the benefits.
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Topics Manufacturing Marketing

Can You Put Google Analytics on NetIt?

Posted August 16, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
Read More

Topics Reporting, Credit Union Marketing

Should Auto Loan Campaigns Keep Running Despite the Vehicle Shortage?

Posted August 12, 2021
4 minute read
Auto loan campaigns have been the bread and butter of credit union marketers for as long as we have worked with credit unions. We would be hard-pressed to find a credit union that is not interested in advertising their auto loans and doesn't consider them a high priority. But suddenly, auto loan campaigns aren't effective and it's not the campaign's fault. The current vehicle shortage caused by the semiconductor chip shortage means that there is very limited inventory for those who do want to purchase. Thus, even a perfectly optimized campaign is going to struggle to result in auto loan applications (especially those that result in funded loans). Credit unions have to consider their options in such a tricky time and decide how best to proceed.
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Topics Digital advertising, Credit Union Marketing

Can You Put Google Analytics on Lending360?

Posted August 9, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Why Content Marketing can be a Struggle for Equipment Manufacturers

Posted August 6, 2021
2 minute read
Working with equipment manufacturers, we hear it all the time: "We can't produce website content." Many of our clients have tried content marketing in the past and it failed. Why? They have gone about it the wrong way.
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Topics Manufacturing Marketing

Can You Put Google Analytics on Bottomline?

Posted August 2, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
Read More

Topics Reporting, Credit Union Marketing

Access Our 2021 Credit Union Marketing Survey Results

Posted July 20, 2021
1 minute read
After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment. Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you.
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Topics Digital Marketing, Credit Union Marketing

Can You Put Google Analytics on CUDL?

Posted July 17, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
Read More

Topics Reporting, Credit Union Marketing

Case Study: Decreasing Cost Per Lead for an Equipment Manufacturer

Posted July 15, 2021
1 minute read
Prior to partnering with WebStrategies in November of 2019, our client that manufactures robotic pallet/stretch wrapping machines was not using digital marketing to its greatest potential. They used pay-per-click advertising (PPC) with a budget of roughly $2,000-$2,500 per/month and produced some content here and there but lacked the time and resources to develop and follow an overarching strategy that would lead to consistent, measurable results. They sought a partner that could lead the way in digital, crafting a strategic plan that aligned with their business goals for growth. Enter WebStrategies.
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Topics Manufacturing Marketing