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There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.

The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed. Interest in content marketing is rising by leaps and bounds and it has become a focal point for nearly all marketers and businesses.

Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly. One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't. So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad: