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You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.

As a credit union marketer, you may have a hard time keeping up with fast-changing digital marketing trends–especially if you’re juggling many responsibilities. We also often hear frustration with not being able to show a positive ROI and prove the value of digital marketing efforts.

In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.

It’s critical to have concrete ways to track ROI on investments to your credit union’s marketing efforts. To do that, you need accurate data that you can rely on to make sound decisions. The problem is, credit union marketing metrics can be difficult to establish, understand and evaluate.

In today's rapidly evolving digital landscape, credit unions are seeking efficient and user-friendly solutions to meet the needs of their members. While HubSpot has established itself as a platform that delivers these essential qualities, convincing board members of its worth can be a challenging endeavor.

You know the difference between your credit union and local and national banks. Banks can’t compete with your interest rates. You also know that you provide more personal, attentive customer service than banks.

Do a quick search for “credit union marketing strategies”, “credit union marketing plan” – or even “how to market a credit union”. You’ll find a lot of the same, thin recommendations over and over again. Most articles focus on guerrilla marketing, direct mail, in-person relationship management, and other suggestions that are not even really strategies. What’s not covered in depth is online marketing strategies for credit unions.

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place. That’s because the manufacturing industry is filled with companies that are extremely varied in size, revenue, service area, and much more. This makes it tough to nail down a “correct” marketing plan.

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing. If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.