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Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping up with your credit union’s digital marketing performance. But, what if you could also track the actual ROI that your marketing efforts generate?

Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated because marketing agencies offer a cost-efficient, one-stop-shop for many of the marketing services that a manufacturer needs to succeed in the long-term.

For many different reasons, people start applications online and don’t finish the process. This is especially true with more people starting applications on mobile devices. Form abandonment is a hurdle that all credit unions (and all businesses, really) face. But there’s actually a way to curb this common application “leak” and to learn who is starting applications. First, we have to address the heart of the issue.

One of the most prominent aspects of local SEO for credit unions is the use of Google My Business to accurately display information like name, address, and phone number to those who are searching for a credit union locally. This was once a tool that you could set up, optimize, and leave for a good amount of time barring any major updates; however, the COVID-19 pandemic has brought frequent updates to business availability throughout the country.

Some of the traditional methods of lead generation for manufacturers, such as scanning through long lists of potential contacts or relying heavily on trade shows, are now falling by the wayside. This has opened the door for new, creative ways for manufacturers to capture leads digitally. Not only will these tactics encourage engagement from your buyers, they will also help you collect valuable information and easily track where a prospect is along the buyer’s journey. When used in combination with marketing automation software, you can develop a consistent framework to efficiently follow-up with leads and nurture them into customers.

If your objective is to drive more relevant organic traffic to your credit union's website, raise brand awareness, and improve your performance in search engines, putting a local SEO strategy in place is essential.

Now a commonly found tool among marketing departments around the world, marketing automation is a powerful software that businesses can use to automate tasks that were previously done by hand. With marketing automation, manufacturers can create highly personalized, efficient marketing campaigns that operate based on a variety of data that they have available through their CRM and website analytics. These campaigns can provide several benefits, including saving time and money and converting more potential and current leads into sales.

If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce more content. As the marketing world continues to become more and more digital-oriented, the demand for content is only going to increase.

One struggle that we commonly hear from credit union marketers is the inability to prove the ROI of their marketing efforts consistently. While you may know that your hard work is producing results, it can be difficult to truly understand the effectiveness of your advertising and marketing campaigns without very detailed tracking. Difficulty for credit unions attempting to report end-to-end results often arises when trying to integrate tracking into commonly used LOS systems like MeridianLink.

If your manufacturing company is actively using your website to market your business and attract new leads (and you absolutely should be), it’s essential that you have an understanding of where the traffic to your website is generated from and how users are behaving once they arrive.