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The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data. To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.

Change is happening in the manufacturing industry, and it’s happening fast. Much faster than anyone anticipated before 2020. The COVID-19 pandemic and other ongoing issues around the globe have accelerated the need for a digital transformation throughout organizations, and those who were already digitally advanced have thrived. Throughout this article, we’ll summarize some of the main points we’ve gathered from major studies around the manufacturing industry that outline how companies are approaching digital transformation in the years ahead.

If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system. The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns. We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.

Two years ago, Jeanne D’Arc Credit Union was searching for a marketing partner with the experience needed to take their digital strategy to the next level. In just a short amount of time, the WebStrategies team has implemented several new tactics that have strongly impacted the credit union’s marketing operations and digital advertising results.

Online privacy has been a growing concern among consumers since the internet began. In recent years, increased scrutiny has forced tech giants like Facebook and Apple to address how they collect and share the data they have on individual behavior across the web.

At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.

There’s no question that incorporating video throughout your digital marketing is a strategy worth investing in. In their 2020 State of Video Marketing Report, Wyzowl found that 84% of people say that they've been convinced to buy a product or service by watching a brand's video. Additionally, 87% of video marketers said that video had helped increase traffic to their website, and 80% indicate it directly increased sales.

Like many other industries, marketing in the financial space is rapidly changing. Consumers are researching online for financial products at a higher rate than ever before, and FinTechs like Ally and SoFi are setting a new standard for the online experience that consumers expect from their financial partners.

In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. As a trusted facility automation provider throughout Virginia, Maryland, Pennsylvania, Delaware, and Washington D.C., they wanted their website to accurately portray the products, services, and value that they bring to each of their clients and help them generate new opportunities.

Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.