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Melissa Ball, CEO & Owner of Ball Office Products in Richmond, VA has been named the Henrico County Community Leader of the Year for 2013.

Here are 7 tips small business owners can consider when working on search engine optimization (seo) for their websites.

As data capturing tools advance and web analysts get smarter, the depth and breadth of search engine marketing becomes more complex while the potential for reward becomes greater. Website visits have long been regarded as the primary measure of website success, popularity, and influence. Likewise in the SEO world, keyword rankings have historically been a cornerstone for measuring search marketing success. Here are six reasons I believe this should no longer the case.

I don’t care who you are, but it’s a tough act to follow the Bacon Explosion. Here goes nothin’…..

Don’t “set it and forget it” when it comes to making your website a part of the overall marketing plan for your business. Search engines love fresh content, and so do your customers, so develop a regular schedule for updating content on your site. Add articles or press releases about new products, new personnel, or just about any relevant information that that has a value to your customers. It’s hard work to achieve and then keep high search engine rankings for your website. With some scheduling and a little forethought, updating your website will become second nature, and you’ll reap the rewards.