Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need.

There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.  

Want more free digital marketing advice? Catch up on past episodes of WebStrategies Live on our video library.