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Portfolio of Websites > Case Studies > Richmond Cold Storage

Markets & Conditions

search engine marketing richmond case study Richmond Cold Storage is a third-party logistics supplier specializing in refrigerated storage and transportation, and dedicated warehousing facilities. Their marketplace is national in scope.

Management wanted to improve the sophistication and effectiveness of their marketing efforts, and wanted to use the internet to generate new customers.

Opportunities/Challenges/Problems

The company wanted to present themselves as a progressive, forward thinking organization able to compete effectively with all the competitors in the industry. Having invested heavily in print ads in industry magazines, Richmond Cold Storage wanted to shift some marketing funds to the internet and improve the effectiveness of their web presence to attract more interested customers.

What WSI-WebStrategies Did

  • Built a contemporary and fresh website that showcased their services and explained their competitive advantages.
  • Incorporated some flash presentation and other interesting visual effects on the home page to communicate a higher level of sophistication.
  • Launched an organic search engine optimization project with the objective of getting the website ranked very high in the major search engines for relevant and high frequency search phrases.

The Results

internet marketing company richmond case studiesThe client is very pleased with the appearance and content of their website, and feels it reflects a contemporary and progressive company. Richmond Cold Storage website has several 1st page search engine listings. They report greater website traffic and a meaningful increase in the number of qualified inquires coming from the internet.

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