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Portfolio of Websites > Case Studies > Pack and Ride, Inc.

Markets & Conditions

search engine marketing richmond case studyPack and Ride was a start-up company competing in the residential moving industry with secure container and trailer-space moving. This is a low cost alternative to the traditional full-service moving company.

Principals wanted to create a successful web-based business in which customers can book and pay for a move completely online.

Opportunities/Challenges/Problems

This was a new company and as such we needed to create an effective, highly interactive website and have it highly visible in the search engines within this very competitive industry. Objectives for the website included providing customers the ability to calculate the number of containers needed, to get a free online quote and to purchase a residential move online. Sales wanted the ability to track quotes and sales from the back-end of the website.

What WSI-WebStrategies Did

  • Created a professional website that competed well within the industry
  • Built an online Container Calculator that enabled customers to determine container space needs
  • Created a process in which customers could get free quotes fast and easy, and built an administrative panel that captured all quote activity for future follow-up by the Sales Department
  • Integrated an online purchasing process
  • At time of site launch, executed a search engine marketing campaign to maximize visibility in the major search engines

The Results

internet marketing company richmond case studiesWithin 3 days from date of launch, the company had gathered more than 300 online quotes and we had to stop the marketing campaign to ensure current customers could be served in a responsive way. In the first year, Pack & Ride did nearly a million dollars in revenue.

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