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Portfolio of Websites > Case Studies > Maid to Perfection

Markets & Conditions

search engine marketing richmond case studyMaid-to-Perfection is a local residential and commercial cleaning franchise providing service throughout the Richmond, VA metro area. Competition within the market is intense, with many other franchises and local individuals competing for business.

Owner felt the online marketplace was not being seized adequately by the franchisor’s website, and he wanted to do more.

Opportunities/Challenges/Problems

Due to the profit margins in this industry, we had a limited budget. The plan from the outset was to execute a search engine marketing campaign to drive high volumes of interested customers to the website. Consequently, it was important to get the customer’s attention once they came to the site, and to make it as easy as possible to generate sales leads.

What WSI-WebStrategies Did

  • Built a fairly small website with a graphic presentation consistent with the overall franchisor branding
  • Created a “web special” to attract customers, and integrated an online quote form in which interested customers could request a cleaning quote
  • Launched an internet marketing campaign targeted only at the local Richmond, VA market, and this resulted in very high rankings in the search engines    

The Results

internet marketing company richmond case studiesMaid-to-Perfection reports great success online. They have more than tripled the amount of business they get from the internet, and the client reports that his search engine marketing campaign generates the highest return on investment compared to all other marketing activities he does.

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