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Portfolio of Websites > Case Studies > Cox Transportation Services

Markets & Conditions

web design richmondCox Transportation Services is a successful trucking company specializing in urgent, cross-country full trailer load shipping, and has clients that are among some of the largest in the country.

Owner felt his previous website lacked sophistication in look and function, and he wanted to make sure his firm was presented professionally online.

Opportunities/Challenges/Problems

Previous website was developed using outdated practices and failed to make a positive first impression on those wanting to learn more about the company. Cox also wanted to focus attention on the recruitment of drivers and contractors. The company didn’t feel like the previous website presented the company well, and wanted to express why Cox is an employer of choice for drivers and independent contractors.

What WSI-WebStrategies Did

  • Created a more professional graphic template compared to the previous website
  • Integrated a simple and effective Flash application to showcase their national presence and deliver marketing messages targeted at customers and drivers
  • Designed a home page that drove visitor attention to Driver and Owner Operators
  • Integrated a page specifically targeted at Drivers and another page targeted at Owner Operators in the main navigation. In both cases, page layout and content effectively spoke to these candidates and communicated professionalism
  • Integrated two separate online application forms to make the application process easy

The Results

internet marketing company richmond case studiesWSI developed a website that exceeds the “credibility hurdle” and presents Cox as a professional firm with a national presence. The website also entices Drivers and Owner Operators to apply for work.

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